We are talking about mission statements in this episode and a mission statement is so valuable if used correctly. It will never serve it’s purpose if it’s just a box you check. It needs to define the core of the business, or perhaps the person if it’s a personal mission statement. There should be an overlap of a personal mission statement and the business mission statement. The core values should be similar especially for an extra small business.
A mission statement is why you exist – your reason for being that aren’t going tied to current circumstances.
Here are a few of my favorite lines from Glenn during this episode:
- “A well written purpose statement or mission statement can inspire commitment and dedication”
- “A mission statement isn’t related to the business conditions at the time”
- “Your values are whats in your DNA – it’s going to direct how you go about your business”
A few topics we discuss:
- Informing behavior
- Inspiring commitment
- Defining a culture
Vision Statement: What we will look like in 5 years which is revisited every year and can change on circumstances, this vision informs your strategy. What do I think my business will be. The economy is changing technology is constantly changing, how is you business going to react to these.
Mission Statement: This is who we are this is why exist.
Links and resources:
50 Mission Statements – Nonprofit
30 Vision Statements – Nonprofit
Harvard Business Review
12 Inspiring Mission and Vision Statements
Good to Great: Why Some Companies Make the Leap…And Others Don’t
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Alright guys I hope you enjoy this episode and it helps define a few things for you. Thanks again Glenn for all your help!
See you next episode where we discuss ways to make money with Amazon!